Joining The Club – Why we’re part of the BBB

At Spark we believe in relationships. There are a lot of ways we build good relationships with our clients – lots of face-to-face time, saying what we said we’d do, and most importantly, creating spectacular events for clients that align with their business goals.

However, we decided to take that commitment to our clients to the next level by joining the Better Business Bureau (BBB). This isn’t as simple as just putting the BBB logo on our website – to us it symbolizes our dedication to excellence and transparency, and the process to become a BBB member held us accountable to that.

According to the BBB website, if a business has been accredited by BBB it means the bureau “has determined that the business meets accreditation standards.” BBB accredited businesses like Spark pay a fee for the accreditation review as well as monitoring for continued compliance. Here are three of the top reasons we took the step of joining the BBB:

Reputation: We want our clients – especially those who haven’t worked with us before – to have confidence that they’re working with a company that’s not only creative but also credible. It’s not enough to have fabulous ideas – we want you to know we’ll follow through on them. Having the BBB logo on our website instantly lets people know we’re an honest organization.

Transparency: We would hate to imagine anyone having a complaint about us, but in the (hopefully rare) case that someone would, BBB gives us a way to respond and ultimately resolve it. This lets us be transparent and deal with the issue directly, and potential clients can see how we dealt with it under our BBB profile online. 

Networking: We also love being part of the BBB because of the networking opportunities – we get to attend (and plan) some awesome events like the Torch Awards that give us the opportunity to meet people from different industries and organizations. And potential clients can find us on the BBB website under the Accredited Business Directory, which means anyone searching for an event management company there will see us there.

We’re so proud to be an accredited business with the BBB and hope it gives our clients even more comfort working with us. For more info on our local BBB, go to


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