Joining The Club – Why we’re part of the BBB

At Spark we believe in relationships. There are a lot of ways we build good relationships with our clients – lots of face-to-face time, saying what we said we’d do, and most importantly, creating spectacular events for clients that align with their business goals.

However, we decided to take that commitment to our clients to the next level by joining the Better Business Bureau (BBB). This isn’t as simple as just putting the BBB logo on our website – to us it symbolizes our dedication to excellence and transparency, and the process to become a BBB member held us accountable to that.

According to the BBB website, if a business has been accredited by BBB it means the bureau “has determined that the business meets accreditation standards.” BBB accredited businesses like Spark pay a fee for the accreditation review as well as monitoring for continued compliance. Here are three of the top reasons we took the step of joining the BBB:

Reputation: We want our clients – especially those who haven’t worked with us before – to have confidence that they’re working with a company that’s not only creative but also credible. It’s not enough to have fabulous ideas – we want you to know we’ll follow through on them. Having the BBB logo on our website instantly lets people know we’re an honest organization.

Transparency: We would hate to imagine anyone having a complaint about us, but in the (hopefully rare) case that someone would, BBB gives us a way to respond and ultimately resolve it. This lets us be transparent and deal with the issue directly, and potential clients can see how we dealt with it under our BBB profile online. 

Networking: We also love being part of the BBB because of the networking opportunities – we get to attend (and plan) some awesome events like the Torch Awards that give us the opportunity to meet people from different industries and organizations. And potential clients can find us on the BBB website under the Accredited Business Directory, which means anyone searching for an event management company there will see us there.

We’re so proud to be an accredited business with the BBB and hope it gives our clients even more comfort working with us. For more info on our local BBB, go to


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Meet the Team: Alexandra Rachey

AlexRAMeet the Team is a blog feature that highlights one of Spark Event Management's talented staff members. This month we talk to Event Manager Alexandra about her role at Spark, what is surprising about her work and how she landed in Calgary.

1. What is your full name?

Alexandra Rachey

2. Where were you prior to Spark?

Working in Selkirk, Manitoba as a Marketing Coordinator for Sunova Credit Union.  I was there for just over four years and was one of three people in the Credit Union's in-house marketing department. Sunova doesn't use an agency, so I was involved in all aspects of the organization's marketing and communications from campaign planning and development to advertising copywriting, managing the community investment program as well as event planning.

3. How did that work prepare you for working at Spark?

While working for Sunova, I was largely involved in planning the annual staff appreciation night. This gave me a taste of event planning and led me to pursue event management fulltime. My background in marketing and communications has also helped me in designing marketing materials for events, writing scripts for speakers as well as preparing a variety of other pre-event marketing materials. More importantly, it taught me to juggle multiple projects all at once and be able to manage varying deadlines, priorities and stakeholders.

4. What is the most surprising thing about the event industry?

It's not like the movies (sorry Jennifer Lopez). It's a lot of work and long hours. You rarely see what happens behind the scenes at an event (including one time when we tried to get a printer through airport security just so we would have it onsite). 

5. What is something most people don't know about you?

I have incredibly curly hair and spend a lot of time trying to make (and keep) it straight.

6. Describe yourself in three words.

Determined. Hard Working. Wine lover

7. Describe your work at Spark in one sentence.

Busy but fun!

8. What is a typical "day in the life" of you look like?

One of the greatest things about being an event manager is that each day is different from the next. On a daily basis, I work on a variety different projects and events. From booking entertainment to deciding on a menu to creating an email blast, nothing ever really stays the same day to day.

9. What is the single best thing about your job?

Working with some really great clients and getting to meet all of the awesome people that attend their events.

10.What do you want people to know about Spark that they might not glean from the website?

We take the time to get to know each client/organization we work with and personalize their event so it positively reflects and represents that organization. 

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Spark a Change in Your Career!

It’s a new year with new beginnings and we are excited to announce that we are hiring!

We are looking for a creative and energetic individual with a passion for marketing to join the Spark Event Management and Little Red team as a full-time marketing coordinator.

The successful candidate for this position is a highly-organized, professional individual who is comfortable managing a variety of ongoing projects and can thrive in a fast-paced, deadline-oriented environment. If this sounds like you, check out the job posting for more information.

Ready to spark a change in your career and join a team of dedicated individuals committed to delivering high-quality work and outstanding customer service? We want to hear from you by January 30, 2015.  

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Ignite Magazine – Critical Moments

Anh Nguyen, CMP, Principal of Spark Event Management, was featured in the latest issue of Ignite Magazine, talking about how she deals with criticism. Ignite Magazine offers meeting planning, incentive programs, business event planning, and event management resources for event planners in Canada and is highly recognized as the go to source for information for the Canadian event management industry. Check out the article here.

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Join The Spark Team!

In a few months, the team at Spark will be celebrating our 2nd birthday. They always say the first few years is when a small business proves whether it has staying power and we are pumped to put another year behind us.

And what a great year it has been – we want to thank all of our clients, partners, suppliers and friends who have supported us over the past few years. We are humbled that associations, companies and not-for-profit organizations across Canada choose us to bring their events to life. 

At the end of 2 years, we are thrilled to announce that we are hiring! We are looking for an energetic, passionate, committed professional to join our team as a full time event manager. At Spark, we deliver high quality work coupled with an unrivalled level of customer service. If you want to join a dynamic and extremely dedicated team of individuals, check out the job posting here

We are looking for a very special person, with the right skillset, experience and attitude to join our team. If you are in love with the events industry and ready for the challenge, drop us a line.

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Repeat Clients…Getting To Know You!

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One of the things we pride ourselves on at Spark is our ability to maintain client relationships. We've never lost a client and have had the pleasure of working with most of our clients on multiple events. It is truly humbling that our clients see value in our services and keep coming back. The best part about this is that that each time we work with client on an event, it allows us to deepen our understanding of their business, which inevitably results in better events every time.

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Meet Our Creative Genius!

Dyer, Kendal - Photo2Kendal Dyer, BA 
Creative Director, Spark Event Management

It seemed like fate that I was brought to work with the Spark Event Management team. I agree, that sounds a bit dramatic. But truthfully, everything seemed to come together in an inescapably perfect way… and I’ve always been told not to tempt fate.

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Women Business Owners Today

Anh Nguyen, Principal of Spark Event Management, was recently featured in the January edition of Women Business Owners TodayWe were honoured to be featured among such great group of female entrepreneurs and leaders across Canada. 

Click here to see the article >>

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Not Just Another Party …







Anyone who lives or works in Calgary knows that during Stampede, the city morphs into a massive 10 day, cowboy-themed party. Venues, event planners, décor companies and entertainers are all booked up working long days and late hours to satisfy the demands of one of the busiest party seasons in our city. 

Most Stampede events and parties offer little to challenge the imagination of an event planner. The theme is pre-determined for you, you book your venue a year in advance, the costumes are abundant and there are only so many ways to cook beef on a bun. As an event planner, where is the challenge to be creative or strategic about a Stampede party?

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BOMA Calgary Excellence Awards Dinner – May 2013

Last year, I attended the National CSAE Conference and had the pleasure of meeting Lia Robinson and William (Bill) Partridge from the Building Owners and Managers Association (BOMA) Calgary office. It was immediately evident to me how passionate and dedicated both Lia and Bill were to their membership and their organization.

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